When you own several businesses, collecting Google reviews quickly turns into a headache. Each store has its own listing, its own pace, its own staff. Tracking all of it by hand is time you don't have. This multi-location Google reviews case study shows how one seven-store banner solved the problem with a single tool. (It's an illustrative example, not a named business.)
The starting point: seven listings, zero overview
Before, each manager handled their own Google listing on their own. One store collected reviews regularly, another almost never. No one at head office had a clear picture. The same questions kept coming up: which location is lagging? Where are customers happiest?
Asking for a review still felt awkward for staff. Dictating a link at the register doesn't work. And printing a different QR code for each store just ended up in a drawer.
The solution: one plate per counter, one central dashboard
The team set a Google review plate, also known as a review plate, review card, review stand, or review sign, on every counter. The customer taps their phone or scans the QR code, and the Google review page for the right location opens in one tap. No link to dictate, no app to download.
Each plate is tied to its own listing, but everything is steered from a single dashboard. Head office sees at a glance which store is moving, and each manager keeps a hand on their own.
One plate for every goal
Braavu has one plate per goal, each with its own printed design: the Google review plate to collect reviews, but also a Facebook plate, an Instagram plate, or a link-in-bio plate. For the banner, the goal was clear: Google reviews on every counter.
A store aiming beyond reviews can add a link-in-bio plate, which gathers all its links, social, menu, booking, into one tap. You choose the plate based on what you want to accomplish, and each counter stays equipped accordingly.
What changed day to day
The gesture became natural for staff. Instead of explaining a process, the employee simply points to the plate on the counter. The customer does the rest.
On the head-office side, comparisons are finally possible. You spot the location that could use a hand and share the wins from one store to another. The conversation stops being about "who forgot to ask for reviews" and turns to what actually works on the floor.
Worth considering if you run several addresses
A few simple principles come out of this experience:
- One listing, one plate. Each location keeps its Google identity.
- One place to steer. Head office sees everything without micromanaging.
- The right plate for the goal. Google reviews on the counter, and a link-in-bio plate if the store is aiming wider.
Nothing magical here. It's just a tool that removes friction, for the customer and the team alike.
Bottom line: With one Google review plate per location and a shared dashboard, you centralize review tracking across several businesses without multiplying steps or losing the big picture.