You know the "link in bio" — that little link in your Instagram profile that gathers all your pages in one place. Handy online. But in the shop, your customers aren't in your bio. They're in front of you, at the counter, phone in hand.
The idea is to bring that same reflex into the real world. A single physical touchpoint that leads to everything that matters for your business — and that's exactly what an NFC link-in-bio plate does.
The link-in-bio, counter edition
Braavu's link-in-bio plate is precisely that: a page your customers open by bringing their phone close, gathering all your links in one place. No app to download. No search to type. One tap, and the page opens. It's also known as an NFC card, stand, or sign.
The difference from an online link? Your customers are already here, happy, at the right moment. That's the ideal instant to ask for a small gesture: a review, a follow, a booking.
One plate per goal
Braavu offers a plate for each goal, each with its own printed design. The Google review plate (green) sends people to your reviews. The Facebook plate (blue) and the Instagram plate (pink-to-orange gradient) grow your following. And if you're after more than reviews, the link-in-bio plate bundles all your links at once.
That last one plays the role of the "link in bio" at the counter. On its page, you gather, for example:
- your Google reviews, to climb in local results;
- your Instagram or Facebook, to gain followers;
- your menu or catalog, reachable in one tap;
- your booking page or WhatsApp, for appointments.
You choose the plate based on your priority: a single destination if you're chasing one specific goal, or the link-in-bio if you want to bring everything together.
A clear message converts better
A common mistake is stacking three cards on the counter: one for reviews, one for Instagram, one for the menu. The result: nobody taps. Too much choice kills the gesture.
With the right plate and a clean instruction, it's simpler. "Scan to leave us a review" if you go with the Google plate. "Scan for all our links" if you set out the link-in-bio. You steer attention toward what really matters for your business.
How to choose day to day
Ask yourself one question: what's my goal for the next 30 days?
- Need credibility and local search ranking? The Google review plate.
- Need awareness? The Instagram or Facebook plate.
- Need to bring it all together — socials, menu, booking, TikTok? The link-in-bio plate.
You pick the plate that fits your priority, set it by the register, and you're set. Each plate points to its destination, printed right on it.
The right moment, in the right place
A happy customer who just paid is far more likely to leave a review or follow you than someone emailed three days later. The plate captures that exact moment, with no effort on your part.
And because everything runs on bilingual support, the experience stays consistent for your English- and French-speaking customers alike.
Takeaway: Braavu's link-in-bio plate is your physical link-in-bio at the counter — one tap to bundle all your links. And if you're chasing one specific goal, there's a dedicated plate for it (Google reviews, Facebook, Instagram).